QUALITY DATA IS KEY TO YOUR CAMPAIGN’S SUCCESS. IF YOUR RECIPIENT NEVER RECEIVES YOUR MAILING, WHAT’S THE POINT OF PAYING TO SEND IT IN THE FIRST PLACE? SO WHETHER YOU WANT TO BUY A LIST, HEALTH CHECK THE RECORDS YOU ALREADY HAVE, OR CLEAN YOUR DATABASE TO REMOVE INACCURACIES, WE’RE HERE TO HELP…
Free data health check
Our dedicated, experienced data processors will rigorously check your data and highlight areas of concern – FREE. This health check is offered to make your direct mail even more cost-effective. After all, if you send multiple copies to the same recipient, or post items to a ‘goneaway’ the cost of your campaign will increase unnecessarily.
Here’s what your free data health check includes:
· Highlight duplicate data:
Using the MPS (Mail Preference Service) match level, we’ll help you identify duplicate records. Our checks are so sophisticated; we can identify duplicates by person and by family – even if the match isn’t 100%
· Flag ‘goneaways’ and deceased individuals:
Using National Change of Address data, we’ll compare your address records with the most recent data available from Royal Mail.· If a newer address is available, we’ll update your records
If there’s been a change to the address, but no new data is available, we’ll flag the appropriate record in your mailing with a results code.
Finally, we’ll share the findings of your health check and provide a quote to clean up your database. Of course there’s no obligation, but you could find the cost of a tidy up far exceeds the ongoing expenses of sending items that will NEVER be opened.
Did you know?
You’re legally obliged to manage, clean, and keep your lists up to date – whether you do this before each campaign, every six months, or annually. Further information about data management and your responsibilities can be found on the regulator’s website: https://ico.org.uk. Alternatively, have a chat with one of the team – we’re always happy to help and advise about any data issue.
Tailored mailing lists for purchase
Want to buy a list of data?
With support from our suppliers, we can supply a range of accurate, targeted direct marketing lists (B2B and B2C) to help you reach and convert new prospects. There’s no minimum order value…
What’s more, because your purchased data can be tailored for your specific circumstances, we can help you create targeted campaigns – with categories that match your business objectives.
Data Processing
As well as determining the destination of your mail, your data is used to prepare and process your campaign. Our in-house data process team is on hand, to ensure everything goes smoothly:
· Data cleanup: Using in-house developed software, we can de-dupe (flag or remove), check and format postcodes
· Postcode Address File (PAF) checking: We can clean your data using the latest updates from Royal Mail Address Files
· Resolve formatting issues: We’ll ensure your personalisation is correctly formatted and position checked
· Mailsort: We’ll do part of the sorting so you can enjoy discounted access to Royal Mail services
· Country sort: Let us pre-sort your campaign in alphabetical order by country – again, to help you benefit from Royal Mail postage discounts
And in case you’re wondering…(We normally get asked this one)
PAF® is compiled, updated, and supplied by Royal Mail. This comprehensive database contains all known addresses and postcodes in the United Kingdom. In short, PAF gives you access to every delivery point in the UK (including residential, non-residential, and large user addresses). That’s over 29 million addresses and 1.7 million postcodes!
To purchase a list, discuss the health and efficiency of your next direct mail campaign, or understand how you can cut your postage costs, just CLICK HERE.
